Campaign Setup
Build your campaigns properly so that your budget starts out well.
Google Ads Management
HosterSol plans, builds and manages Google Ads campaigns to put your business in front of
people searching now, with good tracking and honest reports.
Reach Customers theMoment They Search
Google Ads can place your business in front of people at the moment they search. Without proper setup, your budget can quickly go on the wrong clicks.
Our Google Ads service covers the whole job. We research keywords, write your ads, set up tracking, manage your budget and show what your spend earns.
Everything Your CampaignNeeds, Under One Roof
Every good campaign has many moving parts. Here is everything our team covers, grouped clearly so
you can quickly see how each part helps your budget.
Keyword Research
We find the searches your customers use and estimate what they cost, so your budget moves towards people who are likely to want what you are offering.
Campaign Structure
We organize campaigns and ad groups around your services and locations, so your ads stay relevant and your budget stays simpler to control and review.
Conversion Tracking
We set up tracking for calls, forms and purchases, so you can see which ads earn real enquiries, not only clicks, before we make any budget decisions.
Ads and Pages
Write ads that earn the click and pages that turn visits to leads.
Ad Copywriting
We write clear ads around your offers and what customers are searching for, then test different versions so stronger messages get more of your budget.
Display and Remarketing
We can place image ads to people who already visited your website, helping you stay visible and giving interested visitors a good reason to come back.
Landing Page Advice
We review the pages your ads lead to and recommend clearer changes, because even a good ad struggles when visitors cannot find what they searched for.
Ongoing Management
Keep improving your results with regular checks and small changes.
Bid Management
We review your bids and budgets regularly, moving spend toward the campaigns and keywords that bring results, and away from those that do not pay off.
Search Term Cleanup
We check what people actually searched before clicking, then block irrelevant terms with negative keywords, so less budget goes on the wrong visitors.
Performance Reports
You receive clear reports on your spend, clicks, enquiries and cost per lead, explained in plain language, along with what we plan to test next month.
Find the Right Campaignfor Your Goal
Each goal needs a different type of campaign. Find the type closest to yours below, and if you are still
unsure, our team will help you choose wisely.
| Campaign Type | Best For | Usually Includes |
|---|---|---|
| Search Campaigns | People who are actively looking now | Keyword plan, text ads and call tracking |
| Local Service Ads | Businesses serving nearby customers | Location targets, call ads and schedules |
| Shopping Campaigns | Online stores selling many products | Product feed, listings and sales reports |
| Display Campaigns | Brands seeking wider local exposure | Image ads, audiences and placement tests |
| Remarketing | Past visitors who have not enquired | Audience lists, image ads and new offers |
| Video Campaigns | Brands with visual stories to share | Video ads, audiences and viewer tracking |
What Makes a Campaign Work
Good campaigns are careful with every click. These essentials give your
Google Ads account a strong base, so your budget is easy to track and improve.
Clear Tracking
Every useful action is measured, from calls to forms and sales, so that campaign choices are based on real enquiries rather than on clicks or guesses.
Relevant Keywords
Your ads target searches that match what you offer, which helps attract more interested people and reduces money spent on visitors who will never buy.
Strong Ad Copy
Clear headlines and honest offers explain why someone should pick you, so the right people feel confident clicking and know what to expect afterwards.
Better Landing Pages
Every ad leads to a page that matches the search, loads quickly and makes contact easy, which helps more visitors become enquiries instead of leaving.
Budget Control
Daily budgets, schedules and locations are set around your goals, so your budget is spent at suitable times and in the areas where your customers are.
Regular Testing
We keep testing new ads, keywords and pages in a careful way, so your account learns over time and your budget can move toward what is working better.
We Manage the Ads.You Handle the Leads.
Most of this work is ours, and we only need a few things from you. Here is exactly who takes care of
what, so your ad campaigns stay simple and clear.
We Handle
- Keyword research and campaign setup
- Ad writing, testing and extensions
- Conversion tracking and analytics
- Bid, budget and keyword management
- Search term checks and cleanup
- Monthly report on your results
We explain any major change before it occurs and keep you posted
throughout, so you always understand where your budget goes and
what it does for you.
You Provide
- Your business goals and offers
- Your monthly advertising budget
- Access to your website and ads
- Feedback on your draft ad copy
- Details of leads that became sales
- Approval for any larger changes
Do not have a Google Ads account or tracking set up? That is normal.
We'll help you create them, in your name, and get everything connected correctly.
The HosterSolDifference
You get more than a running ad account. You get a team that plans carefully, works openly and ties each piece of its work back to your business goals.
Honest Expectations
Nobody can guarantee a set number of leads or the first position. We set realistic aims, explain your results and never promise what we can't control.
Your Own Account
Your ads run in an account which you own, so your campaign history and data stay yours, and you can see exactly what has been spent and where it went.
Website Expertise
We build websites as well as run ads, so we can spot slow or confusing landing pages and fix them at the source, rather than reporting them to others.
One Dedicated Contact
Your dedicated account manager knows your business and its aims, so you always have one contact to ask and you never need to explain everything twice.
Focus on Real Leads
We care about enquiries and sales, not vanity clicks, so our job focuses on the campaigns and search terms that actually matter most to your business.
Clear Reporting
You get real numbers from your own account and plain notes on spend, leads and cost per lead, so you see what changed, what works and what comes next.
From First Call to LiveCampaign in Five Steps
Our process is simple and easy to follow. You always know what is done, what follows next, and no
campaign goes live without your review and approval.
01
Discovery
We learn about your business, clients, offers and budget, so we fully understand what a good result looks like to you before any campaign work begins.
02
Campaign Plan
Together we agree on your aims, keywords, locations and monthly budget, so you know exactly what we'll run and why and what to expect before we begin.
03
Build and Track
We set up your campaigns, write your ads and install conversion tracking, then check everything, so we can measure real results from your first click.
04
Launch and Refine
Your ads go live after approval. We then watch search terms, bids and results closely, removing waste and improving what works during the early weeks.
05
Report and Grow
We share clear results each month and adjust your plan, moving budget toward what is working, so your campaigns keep improving as your market changes.
Be VisibleWhileSEO Builds
SEO takes time to build. Google Ads can place your business near the top of relevant searches far sooner, while you stay in control of your ad budget.
Reaches People Fast
Your ads can start showing soon after launch, so you can target people searching today while your long term SEO work keeps building in the background.
- Visibility soon after launch
- Reach people who search now
Controls Your Spend
You decide your budget and we pick locations and times, so ads run only where and when they make sense, and you can pause or change plans at any time.
- Daily budgets that you can set
- Clear location and time controls
Measures What Works
With proper tracking, you can view which keywords and ads bring enquiries, which makes marketing decisions clearer and easier to explain to your team.
- Spend linked to real enquiries
- Clear numbers for each campaign
Tests Offers Quickly
Ads give you fast feedback on what messages and offers interest people, and those lessons can also help improve your website, sales calls and content.
- Quick feedback from real searches
- Useful lessons for your marketing
The Trusted ToolsBehind Your Campaigns
We use trusted, industry standard advertising tools, so our research, tracking and reports are based
on sound data rather than guesses or assumptions.
Advertising
Google AdsGoogle Ads Editor
Microsoft Advertising
Google AdsGoogle Ads EditorMicrosoft Advertising
Keyword Research
Keyword PlannerSemrush
Google Trends
Keyword PlannerSemrushGoogle Trends
Tracking
Google Tag ManagerGoogle Analytics 4
Call Tracking
Google Tag ManagerGoogle Analytics 4Call Tracking
Reporting
Looker StudioGoogle Sheets
Search Console
Looker StudioGoogle SheetsSearch Console
Landing Pages
WordPressElementor
PageSpeed Insights
WordPressElementorPageSpeed Insights
Creative
Adobe PhotoshopCanva
Figma
Adobe PhotoshopCanvaFigma
Let's Make YourAd Budget Count
Tell us about your business and your monthly budget. We'll review your aims,recommend the best campaign approach and send you a clear and fair quote.
Request a QuoteQuestions?We HaveClear Answers
Here are fast and clear answers to the questions most clients ask before starting a Google Ads campaign with our friendly, experienced marketing team.
It covers research, campaign setup, ads, tracking, budget management and reports. The exact campaign and scope are agreed with you before work begins.